WriterZen - Understanding User Search Intent: A Content Manager’s Guide
Brian Dean is a famous SEO expert.
Inc.com regards him as “one of the world’s most sought-after SEO experts,” and they’re right. Brian founded Backlinko, and through his SkyScraper technique, took it from nothing to hundreds of thousands of monthly organic search traffic:
Most content managers can only dream of these figures. And such enviable SEO prowess may get you thinking anything Brian’s team creates ranks high.
Well, not really!
They published a piece that over-ticked all SEO checklists a few years ago. It was in-depth with the target keyword in the title and URL, with lots of tips, tricks, and tactics within the guide:
It also had dozens of visuals to make it scannable and of the highest quality. In Brian’s words, “because the content was really good, lots of bloggers in the digital marketing space linked to it,” which everyone craves to boost page authority and rankings:
Despite all these, the guide didn’t even make Google’s first page, let alone the top spots, months after Brian and his team hit publish:
Why?
Because it didn’t align with the search intent.
Searchers weren’t looking for an “SEO strategy case study,” which is what Brian’s guide went in-depth on. They were searching for information and a template for developing their own SEO strategy:
A slight difference, you may say.
But when it comes to online marketing and SEO, a slight misunderstanding of users’ search intent costs a lot.
In this post, you’ll see:
How to avoid Brian’s mistake, and
How to create intent-matching content.
What Does Understanding Search Intent Really Mean?
Imagine you wanted to learn about how motorcycles work. But when you use Google, all search results try to sell you a motorcycle:
Learn why understanding search intent means going Back to Human, and see how to create intent addressing content
https://writerzen.net/blog/understanding-search-intent
#WriterZen, #understandingsearchintent, #understandingsearchintentWriterZen
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