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WriterZen - Google Penalties: What Are They and How to Recover from Them

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  Google algorithms are designed to reward websites with quality content, and they employ methods to review websites manually. Similarly, any website that does not meet quality standards can get penalized. If your website has been on the wrong side of an algorithm update or caught some other Google penalties, you may find it suffers a great loss of organic traffic. To recover from this difficult situation, you need to understand the inner workings of the search engine. Fortunately, there is plenty of information to help you determine the exact cause of the penalty, and here’s a helpful piece. Read on to learn about the algorithmic and manual actions of Google penalties. What Is A Google Penalty? Google penalties are the negative impacts of certain flawed actions taken by your website. You may experience a significant ranking loss or get removed from the SERP. It means that your rankings for the targeted keywords drop, and your website doesn’t get listed anymore, leading to the audi...
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WriterZen - Keyword Cannibalization: What Is It And How to Avoid It?

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Optimizing your articles with the same key phrases and terms makes your website suffer in ranking on the SERP.  It is also known as keyword cannibalization, which occurs when your keywords are repeated on multiple web pages, subdomains, blog posts, and other types of content.  It is also called “semantic flux,” when two websites owned by the same company simultaneously appear in search results.  Continue reading to learn how to avoid keyword cannibalization in your content marketing efforts. Keyword Cannibalization: An Introduction Having multiple pages with the same topics or terms confuses the search engine crawlers and hurts the webpage’s organic performance.  For example, by optimizing your articles for the same keyword, “shoe polish,” you might want to create several pieces to cover the same topic.  However, the search engine only registers the term “shoe polish” and assumes that all your web pages are about the same topic, thus, decreasing the credibility ...
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What is Keyword Difficulty? How is it scored?

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  Ha Tuan Khang  |  10 mins read The challenge While implementing an SEO project, we always have to perform keyword research and select the appropriate keywords according to the capabilities, resources, and SEO strategy we choose. And determining how difficult a keyword is (Keyword difficulty) is very important. We have researched and analyzed this metric provided by many other parties such as Ahrefs and Semrush. But there is a prominent disadvantage in this regard - they only determine the difficulty of a keyword through the impact of the number of domains pointing to the domain that is ranking for a particular keyword. For some raters, the more referring domains there are on the top-ranking pages, the greater the keyword’s difficulty. WriterZen's research team doesn't think so. The difficulty of a keyword is not only affected by each link effect (the more referring domains, the better the quality), but it also depends on many other factors.    Keyword difficul...
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