WriterZen - Google Penalties: What Are They and How to Recover from Them

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Google algorithms are designed to reward websites with quality content, and they employ methods to review websites manually. Similarly, any website that does not meet quality standards can get penalized.

If your website has been on the wrong side of an algorithm update or caught some other Google penalties, you may find it suffers a great loss of organic traffic.

To recover from this difficult situation, you need to understand the inner workings of the search engine.

Fortunately, there is plenty of information to help you determine the exact cause of the penalty, and here’s a helpful piece. Read on to learn about the algorithmic and manual actions of Google penalties.

What Is A Google Penalty?

Google penalties are the negative impacts of certain flawed actions taken by your website. You may experience a significant ranking loss or get removed from the SERP.

It means that your rankings for the targeted keywords drop, and your website doesn’t get listed anymore, leading to the audience hardly finding their way to you or your business.

Google tries its best to provide relevant search results. Hence, any website that seems deceptive and manipulates search results can look harmful to Google.

The Google Webmaster Guidelines and updating algorithms can bring varying parameters of stamping a penalty on a website.

You may have been penalized by Google. Here are the common causes for these penalties:

  • Adware, viruses, or spyware

  • Hidden texts and links

  • Deceptive redirects

  • Irrelevant keywords for the sake of ranking

  • Keyword stuffing

  • Duplicacy

There is a lot more to add to the list, but first, you must understand how to learn if your website has been penalized.

Webmaster Guidelines

What Happens When Google Penalizes Your Website

Google's algorithms are designed to provide an optimal user experience, so it is essential to consider how to optimize your website for your audience.

Your content should match the user's search intent and be compliant with Google's search guidelines.

You should also avoid spammy SEO tactics and embrace proven best practices. Thus, when you break the basic rules and make errors, Google acts up and puts penalties on your website.

The subsequent events are as follows:

  • Search traffic drops drastically: While there’s a significant loss in traffic to your website, the increased competition on the web also pushes it lower on the SERP page.

  • Google no longer ranks your site for relevant keywords: In the event of a penalty, Google may remove your site ranking for certain keywords. Depending on the gravity of the punishment, the process can take days, weeks, months, or even years.

Types of Google Penalties and How To Overcome Them

People have a common question: “How do I recover from a Google penalty?” The answer depends on the type of penalty.

There are two main types of punishments: algorithmic changes and manual actions. Manual penalties result from a mistake on your website, while algorithmic penalties result from a system that automatically penalizes your site.

Thus, learn about the types of penalties and how to overcome them:

Manual Actions

A manual action is issued by Google when a human reviewer at Google tracks and discovers that your website is breaking Google's Webmaster quality guidelines. It includes grave errors like viruses, cloaking, bought links, redirects, etc.

A handwritten action from Google can be challenging. If your ranking has dropped significantly, check your Google Analytics to see whether it's a result of the penalty or not. Look for areas that experienced a drop in traffic and see if those keywords are affected.

In addition, check your Search Console query report to see whether there are any significant changes. You don't necessarily need to fix a penalty if you don't see any noticeable changes.

There are several actions that you can take:

Monitor Your Search Console Account

If a manual action gets imposed on your site, Google will notify you. You can ask Google to reverse the movement when your website no longer violates the guidelines.

Your website can recover from Google penalties by completing the steps outlined in the Google Webmaster Guidelines. However, this method is not suitable for every site.

To recover from a manual action, you need to understand the rules and guidelines for submitting a website.

Manual Action

If your website s been on the wrong side of an algorithm update or caught some other Google penalties, you may find it suffers a great loss of organic traffic
https://writerzen.net/blog/google-penalties
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