Brian Dean is a famous SEO expert. Inc.com regards him as “one of the world’s most sought-after SEO experts,” and they’re right. Brian founded Backlinko, and through his SkyScraper technique, took it from nothing to hundreds of thousands of monthly organic search traffic: Most content managers can only dream of these figures. And such enviable SEO prowess may get you thinking anything Brian’s team creates ranks high. Well, not really! They published a piece that over-ticked all SEO checklists a few years ago. It was in-depth with the target keyword in the title and URL, with lots of tips, tricks, and tactics within the guide: It also had dozens of visuals to make it scannable and of the highest quality. In Brian’s words , “because the content was really good, lots of bloggers in the digital marketing space linked to it,” which everyone craves to boost page authority and rankings: Despite all these, the guide didn’t even make Google’s first page, let ...
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