WriterZen - Case Study

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WriterZen - Finally, WriterZen, Your Simplified Content Workflow Software

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  “Hey, Alex,  We’ve received your payment and hope you're enjoying our software.”  Nine months ago, Alex didn’t have any trouble receiving such subscription renewal emails. Today, it left a sour taste in his mouth.  “Was I really enjoying this software,” he wondered, “and nine others I’ve subscribed to help my team create better, higher-ranking content?”   The answer wasn’t far-fetched.  Buying more software hadn’t brought his desired results. In short, Alex now had more challenges. Besides poorer team communication and worse content production workflows, ensuring writers followed editorial guidelines for quality content production was also a hurdle.  If you can relate to Alex’s troubling thoughts, you’re not alone.  The Content Marketing Institute’s 2021 Content Management & Strategy  survey  found most companies face these challenges, too: But of these challenges, content production workflow was the most prominent. It went from ju...
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WriterZen - Understanding User Search Intent: A Content Manager’s Guide

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  Brian Dean is a famous SEO expert.  Inc.com regards him as “one of the world’s most sought-after SEO experts,” and they’re right. Brian founded Backlinko, and through his SkyScraper technique, took it from nothing to hundreds of thousands of monthly organic search traffic:  Most content managers can only dream of these figures. And such enviable SEO prowess may get you thinking anything Brian’s team creates ranks high.  Well, not really! They published a piece that over-ticked all SEO checklists a few years ago. It was in-depth with the target keyword in the title and URL, with lots of tips, tricks, and tactics within the guide:  It also had dozens of visuals to make it scannable and of the highest quality. In  Brian’s words , “because the content was really good, lots of bloggers in the digital marketing space linked to it,” which everyone craves to boost page authority and rankings: Despite all these, the guide didn’t even make Google’s first page, let ...
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WriterZen - Topic Discovery

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WriterZen - Topic Discovery WriterZen is a pioneer toolset that solves the most pressing creative problems by combining all forms of content research into a single platform Exploring precise keywords, accurate topics and relevant content references can be performed in a matter of minutes! https://writerzen.net/products/topic-discovery #WriterZen, #topicdiscovery, #topicdiscoveryWriterZen
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