“Hey, Alex, We’ve received your payment and hope you're enjoying our software.” Nine months ago, Alex didn’t have any trouble receiving such subscription renewal emails. Today, it left a sour taste in his mouth. “Was I really enjoying this software,” he wondered, “and nine others I’ve subscribed to help my team create better, higher-ranking content?” The answer wasn’t far-fetched. Buying more software hadn’t brought his desired results. In short, Alex now had more challenges. Besides poorer team communication and worse content production workflows, ensuring writers followed editorial guidelines for quality content production was also a hurdle. If you can relate to Alex’s troubling thoughts, you’re not alone. The Content Marketing Institute’s 2021 Content Management & Strategy survey found most companies face these challenges, too: But of these challenges, content production workflow was the most prominent. It went from ju...
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