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WriterZen - LSI Keywords: How to Find and Use Them to Boost Your SEO

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  High-quality content has become essential for Google to drive traffic to your site. If you want to rank on Google, you need to stop focusing on individual keywords but the context of  producing good quality content .  So, to boost your content contextuality and search visibility, all digital marketers need to know about LSI keywords. This article will highlight what you need to know about LSI keywords, how to find them, and how to use them. What Are LSI Keywords? LSI keywords stand for Latent Semantic Indexing keywords. They are search-related terms, or in other words, they fit into the same topic as the primary keyword. The main focus of LSI keywords is context, and they help the search engine identify articles relevant to a user's search-related terms. While LSI keywords are semantic keywords, they are not synonyms of the primary keyword. Viewing them as conceptually related terms to primary keywords is a better way of understanding them. If the primary keyword is “ca...

WriterZen - Google Penalties: What Are They and How to Recover from Them

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  Google algorithms are designed to reward websites with quality content, and they employ methods to review websites manually. Similarly, any website that does not meet quality standards can get penalized. If your website has been on the wrong side of an algorithm update or caught some other Google penalties, you may find it suffers a great loss of organic traffic. To recover from this difficult situation, you need to understand the inner workings of the search engine. Fortunately, there is plenty of information to help you determine the exact cause of the penalty, and here’s a helpful piece. Read on to learn about the algorithmic and manual actions of Google penalties. What Is A Google Penalty? Google penalties are the negative impacts of certain flawed actions taken by your website. You may experience a significant ranking loss or get removed from the SERP. It means that your rankings for the targeted keywords drop, and your website doesn’t get listed anymore, leading to the audi...

WriterZen - Understanding User Search Intent: A Content Manager’s Guide

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  Brian Dean is a famous SEO expert.  Inc.com regards him as “one of the world’s most sought-after SEO experts,” and they’re right. Brian founded Backlinko, and through his SkyScraper technique, took it from nothing to hundreds of thousands of monthly organic search traffic:  Most content managers can only dream of these figures. And such enviable SEO prowess may get you thinking anything Brian’s team creates ranks high.  Well, not really! They published a piece that over-ticked all SEO checklists a few years ago. It was in-depth with the target keyword in the title and URL, with lots of tips, tricks, and tactics within the guide:  It also had dozens of visuals to make it scannable and of the highest quality. In  Brian’s words , “because the content was really good, lots of bloggers in the digital marketing space linked to it,” which everyone craves to boost page authority and rankings: Despite all these, the guide didn’t even make Google’s first page, let ...

WriterZen - Gain organic traffic easily with the ultimate WriterZen workflow

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  A stepwise guide to creating optimized content. The foremost and most often overlooked roadblock to creating great content is planning (or lack thereof). Content that is not planned out properly becomes tedious to the creator, wastes valuable time in research and organization steps, and ultimately fails to rank well in SERPs. But the story is very different when using WriterZen. The sole purpose of this tool is to help simplify the content creation process to its bare bones by offering you all the tools required to generate content on a single platform! “So, how exactly do I use WriterZen to optimize workflow?” you might ask. Well, for the time being, you start with  Topic Discovery  and move forward from there with the essentials, as we’ll look at in more detail in this article. Moreover, here is how I  answered the question in our  second webinar .  Nevertheless, there are plenty more workflows tailored for particular use cases in forthcoming updates. S...

WriterZen - Keyword Search Volume: Everything You Need to Know

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  Keyword search volume is a vital metric in search engine optimization.  Whether you are working to develop an organic content marketing strategy, create a new website, or devise a pay-per-click marketing strategy, you must consider keyword search volume.  Keyword search volume estimates how many times a keyword gets searched online during a defined timeframe.  The number gives you an idea of the popularity of specific keywords throughout the year or during a season and their potential to drive traffic toward your site.  Considering that more than half of all traffic to websites comes from organic searches, it is good to develop a strategy to capitalize on it.  However, inexperienced marketers too often take the search volume numbers at face value and make poor decisions.  This article will discuss all there is to know about keyword search volumes and how to find the right keywords to target for your content marketing strategy.  How Keywords Work...

WriterZen - What Is Keyword Relevance and Why Is It Important?

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  Keyword Relevance: An Overview in Terms of SEO Keyword relevance is essential, but it is not the same way it was a few years ago.  Apart from influencing a website's ranking, the importance of a keyword, phrase, or search term impacts how a page gets ranked.  Rather than putting keywords into content, content providers and businesses should concentrate on giving useful information. Keywords must be included on the detail pages of items that are getting promoted.  An advertisement targeting the phrase “beach towel” will not get any impressions unless it is targeted with all the necessary words like “best beach towels for the pool,” “oversized beach towels,” etc.  As a result,  keyword research  is critical, as it informs search engines that your material is more than simply a surface-level summary. Some search engine optimization gurus propose developing separate pages for each keyword or phrase. This technique has the potential to be effective, but i...

WriterZen - How to Manage Keywords and Track Their Performance Strategically

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  Keyword Management: An Overview Website audits reveal a lot about your website’s performance. The keywords used for an SEO campaign need to be constantly tracked and managed to understand what is working and not working for your website.  While building backlinks and posting content regularly, marketers forget to analyze how their previous content is performing and what changes to make next for better performance of keywords. Proper keyword management will help you get the most out of your SEO campaigns.  Besides, the key to keyword management is identifying and tracking high-value keywords. You can use keyword performance analysis tools to determine which search queries led your visitors to your site.  Effective  keyword research  is discovering what your target audience searches for and organizing those keywords. By managing your keywords into keyword groups, you'll be able to optimize your search engine optimization strategy. Understanding the keyword ...