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WriterZen - LSI Keywords: How to Find and Use Them to Boost Your SEO

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  High-quality content has become essential for Google to drive traffic to your site. If you want to rank on Google, you need to stop focusing on individual keywords but the context of  producing good quality content .  So, to boost your content contextuality and search visibility, all digital marketers need to know about LSI keywords. This article will highlight what you need to know about LSI keywords, how to find them, and how to use them. What Are LSI Keywords? LSI keywords stand for Latent Semantic Indexing keywords. They are search-related terms, or in other words, they fit into the same topic as the primary keyword. The main focus of LSI keywords is context, and they help the search engine identify articles relevant to a user's search-related terms. While LSI keywords are semantic keywords, they are not synonyms of the primary keyword. Viewing them as conceptually related terms to primary keywords is a better way of understanding them. If the primary keyword is “ca...

WriterZen - Google Penalties: What Are They and How to Recover from Them

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  Google algorithms are designed to reward websites with quality content, and they employ methods to review websites manually. Similarly, any website that does not meet quality standards can get penalized. If your website has been on the wrong side of an algorithm update or caught some other Google penalties, you may find it suffers a great loss of organic traffic. To recover from this difficult situation, you need to understand the inner workings of the search engine. Fortunately, there is plenty of information to help you determine the exact cause of the penalty, and here’s a helpful piece. Read on to learn about the algorithmic and manual actions of Google penalties. What Is A Google Penalty? Google penalties are the negative impacts of certain flawed actions taken by your website. You may experience a significant ranking loss or get removed from the SERP. It means that your rankings for the targeted keywords drop, and your website doesn’t get listed anymore, leading to the audi...

WriterZen - Understanding User Search Intent: A Content Manager’s Guide

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  Brian Dean is a famous SEO expert.  Inc.com regards him as “one of the world’s most sought-after SEO experts,” and they’re right. Brian founded Backlinko, and through his SkyScraper technique, took it from nothing to hundreds of thousands of monthly organic search traffic:  Most content managers can only dream of these figures. And such enviable SEO prowess may get you thinking anything Brian’s team creates ranks high.  Well, not really! They published a piece that over-ticked all SEO checklists a few years ago. It was in-depth with the target keyword in the title and URL, with lots of tips, tricks, and tactics within the guide:  It also had dozens of visuals to make it scannable and of the highest quality. In  Brian’s words , “because the content was really good, lots of bloggers in the digital marketing space linked to it,” which everyone craves to boost page authority and rankings: Despite all these, the guide didn’t even make Google’s first page, let ...

WriterZen - Gain organic traffic easily with the ultimate WriterZen workflow

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  A stepwise guide to creating optimized content. The foremost and most often overlooked roadblock to creating great content is planning (or lack thereof). Content that is not planned out properly becomes tedious to the creator, wastes valuable time in research and organization steps, and ultimately fails to rank well in SERPs. But the story is very different when using WriterZen. The sole purpose of this tool is to help simplify the content creation process to its bare bones by offering you all the tools required to generate content on a single platform! “So, how exactly do I use WriterZen to optimize workflow?” you might ask. Well, for the time being, you start with  Topic Discovery  and move forward from there with the essentials, as we’ll look at in more detail in this article. Moreover, here is how I  answered the question in our  second webinar .  Nevertheless, there are plenty more workflows tailored for particular use cases in forthcoming updates. S...