WriterZen: The Ultimate Solution For Content Writers

  Every marketer and business is looking for data and insight to support their next decisions in creating SEO campaigns. Various metrics help SEO experts to develop a winning  SEO strategy .  However, it all begins with thorough research and analysis. One important metric that helps you rank your website higher on the SERP is keyword competition or keyword difficulty. This article will explain some of the most common search engine optimization techniques to determine which keywords are competitive. But first, let’s talk about what keyword competition is. What Is Keyword Competition? Keyword competition is a metric that shows how much difficult it is to rank on the SERP for a keyword. The higher the  keyword difficulty , the lower your chances of ranking on the SERP.  The study and analysis of keywords are heavily influenced by keyword competition as it helps you make smart decisions in framing website content. The popularity of a keyword is associated with a hig...

Optimizing your articles with the same key phrases and terms makes your website suffer in ranking on the SERP.  It is also known as keyword cannibalization, which occurs when your keywords are repeated on multiple web pages, subdomains, blog posts, and other types of content.  It is also called “semantic flux,” when two websites owned by the same company simultaneously appear in search results.  Continue reading to learn how to avoid keyword cannibalization in your content marketing efforts. Keyword Cannibalization: An Introduction Having multiple pages with the same topics or terms confuses the search engine crawlers and hurts the webpage’s organic performance.  For example, by optimizing your articles for the same keyword, “shoe polish,” you might want to create several pieces to cover the same topic.  However, the search engine only registers the term “shoe polish” and assumes that all your web pages are about the same topic, thus, decreasing the credibility ...

  Pogo-sticking  deserves more attention.  And the reason is simple.  Fail to solve “pogo-sticking,” and you’ll fail to capture organic search demand even if you rank highest on the SERPs. Rand Fishkin, the Founder & CEO of SparkToro, explained this in a post for Moz.  He said: What’s ‘pogo-sticking’ exactly, you ask?  It’s when a Google user clicks through to your site. But before they even land, they bounce back (or ‘pogo-stick’) to the SERPs because your content didn’t solve their underlying problem: As shown above, it’s not enough to rank high for a keyword, say, XYZ. Your target audience will ‘pogo-stick’ (and you won’t capture search demand) if your content: Fails to solve the problem they had in mind when they typed the keyword, XYX, into Google.  Solves a problem related to XYZ, but not in a way that’s relevant to them.  Solves an XYZ-related problem, but not in a way specific to your target audience’s niche or use case.  You may ...

Question. As a marketer in the world of content & SEO, what’s the first thing to do before writing an SEO blog post? Keyword research , we bet. It’s SEO content 101, and many people on different platforms (Quora, Reddit, Google, etc.) share a similar opinion: This advice is not wrong.  Google ranks content partly because of this factor. But it becomes a problem when content marketers or strategists become obsessed with keywords. You see, keywords alone don’t give the full picture or guidance needed for crafting relevant content.  There has to be context. Why You Need Context for Every Keyword “Content is king” is a famous maxim coined by Bill Gates. Well, how about this? Content might be king, but context is queen. Every piece you publish must be  relevant  to your readers (and prospective customers). Context helps you do that. It requires you to focus on your audience’s needs and understand their pain points.  Hugh Taylor, Veteran Marketer and Author of B2B...