WriterZen: The Ultimate Solution For Content Writers

  If all it took to win battles were military forces, Sun Tzu, author of  “The Art of War,”  won’t be regarded as one of the world’s greatest military strategists . But centuries after his demise, this Chinese general is still revered.  Why?  Because he knew going to war with brawns and no brains is a recipe for failure. Tzu’s best-seller captured how crucial it is to know your enemy, plan, and apply wit on the battlefield. An evergreen portion of his book went: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” These principles go beyond military battles. They also apply to other competitive sectors, including content marketing. For instance, replace the word   “enemy”  with  “competition”  and re-read the quote above. Notice ho...

  Ha Tuan Khang  |  10 mins read The challenge While implementing an SEO project, we always have to perform keyword research and select the appropriate keywords according to the capabilities, resources, and SEO strategy we choose. And determining how difficult a keyword is (Keyword difficulty) is very important. We have researched and analyzed this metric provided by many other parties such as Ahrefs and Semrush. But there is a prominent disadvantage in this regard - they only determine the difficulty of a keyword through the impact of the number of domains pointing to the domain that is ranking for a particular keyword. For some raters, the more referring domains there are on the top-ranking pages, the greater the keyword’s difficulty. WriterZen's research team doesn't think so. The difficulty of a keyword is not only affected by each link effect (the more referring domains, the better the quality), but it also depends on many other factors.    Keyword difficul...